Establishing Satisfaction Evaluation Indicatorsof Trade Show Participants

碩士 === 元智大學 === 管理研究所 === 94 === This study is to develop and establish the satisfaction evaluation indicators of trade show participants toward exhibition host, through literature study, in-depth interviews with experts, members of exhibition association, and some of the representative participants...

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Bibliographic Details
Main Authors: Wu-I Yiao, 姚晤毅
Other Authors: Po-Chien Lee
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/72845674853981422355