EXPLORING THE VALUE PROPOSITION FOR INTELLIGENT TRANSPORTATION SYSTEMS SERVICE APPLICATION INDUSTRY: THE CASE OF ELECTRONIC TOLL COLLECTION SERVICE

碩士 === 元智大學 === 企業管理學系 === 94 === The purpose of this research is to utilize the concept of value proposition to build the development value of constructing a newly developing service industry. From the angle of value drives as the starting point, we establish the value proposition toward three diff...

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Bibliographic Details
Main Authors: Hui-Ying Liu, 劉蕙穎
Other Authors: 陳怡之
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/29682563109029463887