Virtual Experiential Marketing on Online Purchase Intention
碩士 === 元智大學 === 企業管理學系 === 94 === This research is to investigate the effects of the “virtual experiential marketing elements”. In the study, the concept of experiential marketing is adopted for virtual environment practices. Characteristics of virtual experiential marketing are discussed and its el...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73002793449363989884 |