The Advertising Effects of The Number of Endorsers, Amount of Endorsers’ Endorsement, Type of Endorsers: Brand Awareness, Same/ Different Message Topic, Same/Different Advertisement Version as Moderators
碩士 === 元智大學 === 國際企業學系 === 94 === From the plenty of advertisements, we can tell the difference from the appealing ad and disattractive ad. However, what are the factors to be attributed to the different attractiveness toward the ad are the spacious and curious questions to all the practitioners and...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29369929180269841582 |