The Source of Customer Knowledge and the Activities of Customer Relationship Management in the Department Store

碩士 === 元智大學 === 資訊管理學系 === 94 === To maintaining competitiveness, the application of Customer Relationship Management and Knowledge management is already an inevitable trend. How capture consumers and make them have loyalty to the company, is already the main object of each enterprise. Want to keep...

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Bibliographic Details
Main Authors: Yang-Ting Yang, 楊硯婷
Other Authors: 林耀欽
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/67620604018353007002