Indicating Relationship of Store Image, Product Attributes to Product Perception and Purchasing Intention-Fresh Food Products of Convenience Store as an Example
碩士 === 元智大學 === 管理研究所 === 94 === This thesis，a research on using fresh food products of convenience store as an example to indicating relationship of store image、 product attributes 、 product perception and purchasing intention on fresh food products of convenience store。 In this study，we collected...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48285888800909193508 |