Brand Country-of-Origin, Consumer Ethnocentrism and Price Consciousness Affect Purchasing Intention to 3C products－ Take Dongguan City, Mainland China as Example
碩士 === 元智大學 === 管理研究所 === 94 === Mainland China government has started economic reform since 1978 and the economic development has been advanced dramatically. The economic growth rate has been kept at 7%-9% starting from 1996. Apparently, the Mainland China has become one of the most important emerg...
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| Format: | Others |
| Language: | zh-TW |
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2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92705340995314941684 |