Analizing the Relationship of Hypermarket’s Innovative Strategy and Store Image With Purchasing Intention: Consumer Innovationess Characteristic Moderating Effect
碩士 === 元智大學 === 管理研究所 === 94 === Taiwan’s Hypermarket industy keen competition, therefore, this work attempt to indicates the relationship with hypermarket’s innovative strategy and store image with purchasing intention, moreover, to explore the consumer innovationess characteristic moderating effec...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63570759480076950483 |