The Antecedents of Consumers' Loyalty toward Online Stores
碩士 === 元智大學 === 經營管理碩士班(企業管理與服務科學學程) === 94 === Customer loyalty has long been considered a key to the success of businesses, whether they are brick-and-mortar stores or online stores. In many academic fields, particularly that of marketing science, knowledge of online-loyalty determinants is a top...
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| Format: | Others |
| Language: | en_US |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52301866480674637971 |