A study of Yoga consumers’ participating motivation, consideration factors and consumption behavior in Taichung City
碩士 === 國立中正大學 === 運動與休閒教育研究所 === 95 === Based on the theory of consumer decision process model, the purposes of this study were to construct the dimensions of participating motivation and consideration factors of the yoga consumers. Furthermore, the study examined the differences between consumers’...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69329681265049369126 |