Mere Exposure: Specific, Generalized, and Diffuse effects

• Main Authors: Kuo-liang Wu, 吳國樑
• Other Authors: Chuan-feng Kao
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/78780490289038755967

碩士 === 國立中正大學 === 心理學所 === 95 === Monahan, Murphy, and Zajonc (2000) found that repeated subliminal exposure can enhance liking ratings of previously exposed stimuli, novel similar stimuli, and novel different stimuli, referred to as specific, generalized, and diffuse effect respectively. In the present research, participants were supraliminally or subliminally presented with irregular geometric figures. Each participant rated the liking for and the recognition of old and new stimuli and reported their affective states. To explore possible boundary conditions of the diffuse effect, social stimuli (photographs of women and men) were included as test stimuli. Results revealed specific and generalized effects of mere exposure, but no diffuse effects. In addition, the relationship between liking ratings and recognition responses was used to test mediating mechanisms of mere exposure effect. Results indicated that liking ratings for remembered stimuli were higher than those for stimuli that were merely known, and liking ratings for judged old and truly old stimuli were higher than those for judged new and truly new stimuli. These results provide evidence for the uncertainty reduction model, but are inconsistent with the perceptual fluency misattribution model of mere exposure effect.