The Impact of Firm Image on Trading Behavior of Individual Investors
碩士 === 國立中正大學 === 企業管理所 === 95 === The behavior of investors has become more important in studies of the markets. This paper documents the impact of firm image on the trading behavior of individual investor. We conduct three on-line experiments to examine whether investment decisions are infl...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70835129527379736791 |