Destination Images, Characters and Consumers－A Balance Model of Korean Drama Product Placement Effects
碩士 === 國立中正大學 === 行銷管理研究所 === 95 === Abstract 【Thesis topic】: Destination Images, Characters and Consumers－A Balance Model of Korean Drama Product Placement Effects. 【Department】:Graduate School of Marketing Management, National Chung Cheng University. 【Advisor】: Ph.D. Hung-Jen Su 【...
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| Format: | Others |
| Language: | zh-TW |
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2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13859501240657286148 |