The Multi-adoption Diffusion Model- Application of Modified Multiple¬-unit Ownership Diffusion（MOD）Model
碩士 === 長庚大學 === 企業管理研究所 === 95 === Multiple-unit adoptions are a major component of sales for many consumer durable product categories. Steffens has referred to Bass’s diffusion model and the behavior of multiple-unit purchase to construct an MOD model, but the sales data must be classified to appro...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78394995792516688439 |