A Study into the Effect of Experiential Marketing, Experiential Transformation on Experiential Value and Customer Satisfaction: Evidence from Wealth Management in Bank Industry
碩士 === 長庚大學 === 企業管理研究所 === 95 === To face the coming Age of mineral profit, banks are looking into how to increases the returns from non-risk service fee and that’s one main reasons of the rise of the wealth management banking business.However, the service contents providing from banks are too simi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95193730059112667925 |