The Influence of Brand Image, Sales Promotion and Customer Satisfaction on Consumer Purchase Behavior - An Example of LCD TV
碩士 === 長榮大學 === 經營管理研究所 === 95 === Abstract The purposes of this study are to explore the influence of brand image, sales promotion and customer satisfaction on consumer repurchase behavior. Then to understand the moderate effect of brand sympathetic on consumer repurchase behavior. The subjects are...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/r57qc2 |