A Stady on the Cosumer Relationship Among the Lifestyle, Buying Decision and Market Segmentation-Taking Tainan's Lingerie Consumers as an Example

碩士 === 長榮大學 === 經營管理研究所 === 95 === At present the domestic feminine underwear market opportunity tended to maturely, approximately has 250 hundred million NT dollars every year the market scales. The conceptual of framework is based on E-K-B consumer behavior model. The research sees attributes of l...

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Bibliographic Details
Main Authors: SHU-HUI YANG, 楊淑惠
Other Authors: 謝介仁
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/j833va