A Study of Web Ads’ Effects on Consumers with a Focus on the Differences of Personal Characteristics
碩士 === 長榮大學 === 資訊管理研究所 === 95 === With the rapid development of Internet, Web ads have become a perversive channel for marketing. However, related research results seem insufficient in Taiwan. Typically, there is a lack of understanding on how consumers with different personality react to different...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/11453870448950117997 |