Exploring Customer Types of the Outlet and the Shopping Mall in Taiwan
碩士 === 中國科技大學 === 運籌管理研究所 === 95 === Retail market in Taiwan changes with each passing day. Controlling the consumers’ feelings and personalities thus become one of the critical tools for marketing and management. This research studied 433 consumers of outlet centers and shopping malls by factor ana...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74668317158623733094 |