The Impacts of Business Model and Marketing Mix Strategy on Innovation Adoption Intention by Consumer ─ Cases Observation in Taiwan’s 3G Telecom Carriers
碩士 === 中原大學 === 企業管理研究所 === 95 === In such knowledge explosion era, cell phone has become one of essential technological products. And, telecom service provides much more convenience and new visions for our life with its rapid development. Due to the rapid evolution of global 3G telecom, the telecom...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20008592958698483959 |