Own Brand Strategy and Chain Business Model with Brand Value ─ Taiwan’s Restaurants Chain Store in Mainland China
碩士 === 中原大學 === 企業管理研究所 === 95 === In This research we adopted the various styles of restaurant industry as context variables to analyze the influence of the own brand strategy and the chain business model on the brand value. And, we hope to find out a referable framework for Taiwan’s restaurant ind...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06988362171957547052 |