A Correlational Study of Mascot, Brand Cognition and Preference.
碩士 === 中原大學 === 商業設計研究所 === 95 === This main purpose of research lies in probing into the retail market. Dependence that mascot、brand cognition and preference, analyze consumer's cognition and preference of mascot image of different classification. The study is divided into four stages. The fir...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13615563678230367127 |