A Study of Factors Influencing the Intention to Transfer Internet Messages
碩士 === 中原大學 === 資訊管理研究所 === 95 === In recently, the virus marketing which based on the Word-Of-Mouth has become a new tendency. This marketing method not only has lower cost, but also has ten to twenty times of effects than internet advertisement. Thus, the modes of Word-Of-Mouth, virus marketing an...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90494817821520916723 |