Project risk management of Customer Relationship Management System ─The Case of Financial Industry
碩士 === 中原大學 === 資訊管理研究所 === 95 === In Taiwan, many financial services organizations are rushing to become more customer focused. A key component of many initiatives is the implementation of Customer Relationship Management (CRM) system. My research has highlighted that most institutions take a rathe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/c8dc5r |