A Study of the Relationship between Customer Satisfaction and Repurchase Intention of Online Shopping – A case of PChome Online Store

碩士 === 清雲科技大學 === 國際企業管理研究所 === 95 === As Internet technology flourishes, a new form of business trading has solidified. The number of Internet shopper grows rapidly in the past few years. How to attract more consumers has become very important to online business company. While online shopping has u...

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Bibliographic Details
Main Authors: Wu-Ching Liu, 劉吳卿
Other Authors: Chien-Ming Ting、Chu-mei Liu
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/92385657483774874749