The Analysis of the Impact of TV Shopping Information upon Consumer Intention
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 95 === The aim of the thesis is to investigate how information asymmetry existing in the process of TV shopping impacts TV shoppers’ buying behaviors and to what degree it influences consumers’ intentions. My research also makes strategic suggestions toward TV shoppin...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71894379171209788828 |