The Effect of Chinese Professional Baseball League Fan’s Team Identification on Purchase Intention of Parent Company’s Brand
碩士 === 朝陽科技大學 === 休閒事業管理系碩士班 === 95 === This study was conducted to investigate the team identification, parent company’s brand awareness of the team, parent company’s brand image of the team, purchase intention of the team parent company’s brand to fans and further to explore their relation. Thus,...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73950933244735856880 |