A Study of On-Line Bookstore of Network Externality, Brand Equity and Customer Equity
碩士 === 大葉大學 === 事業經營研究所 === 95 === As time goes by, the internet grows that changes the customer behavior to electron. In this study, I propose that two varies of brand equity and customer equity, and examine their effects on network externality and than influences the business performance. The rese...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15024033581697173414 |