The Effect of Brand Association of Sub-brand on Consumer’s Brand Loyalty in Fashion Design Industry
碩士 === 大葉大學 === 事業經營研究所 === 95 === In the market, in order to get more customers, many fashion brands create their own sub-brands which are different original brand. Is it really always success for using the sub-brand strategy?As a result of using sub-brand strategy are more familiar in fashion desi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42591036923800440724 |