Brand Mortality Rate of Automobile Industry in Taiwan
碩士 === 大葉大學 === 國際企業管理學系碩士班 === 95 === In this article, we draw on organizational ecology theory to investigate the issue of brand mortality. The sample includes 1233 brands and data were collected from 1986 to 2005 to analyze the significant determinants of the brand mortality by using a logistic r...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/61781087800316908363 |