A Study of the Impact of Entertaining Shopping Experience in Shopping Malls on Purchase Intention in Taiwan and China
碩士 === 大葉大學 === 國際企業管理學系碩士班 === 95 === Shopping mall is a new type of retail context in Taiwan. Because the competition is being heavily, managers must try their best to show their competitive advantages. If they can provide the entertaining shopping experience which consumers hunger for and let con...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95896493793428340581 |