A Study of Brand Image Strategy
碩士 === 大葉大學 === 設計研究所 === 95 === With the trend of globalization among enterprises and the advanced technology, the Taiwanese industry tends to transfer from OEM to self-producing, self-designing and self-sale. The effect of the branding for the launch of new products will increase dramatically and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02510093796012054333 |