Service Failure and Recovery in Tourism: A Study of CEM Approach

碩士 === 大葉大學 === 人力資源暨公共關係學系 === 95 === The value of leisure traveling is increasing lately, however some mistake made in the process of service causes the customers negative emotions. This research is studying what kinds of service failure that tourism made by following customers viewpoint. After co...

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Bibliographic Details
Main Authors: Shu-Yi Lee, 李淑儀
Other Authors: Hui-Zhong Yao
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/66155417411661392094