The Study of Consumers Purchase Motivation and Consumption Decisions- for Investment Linked Insurance

碩士 === 大葉大學 === 事業經營研究所碩士在職專班 === 95 === Investment linked Insurance products combining insurance , investment, and saving, provide consumers with basic living protection, and an opportunity to increase funds, in order to fight against inflation. The studies in Investment linked Insurance in Taiwan...

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Bibliographic Details
Main Authors: Hui-Ling Yuan, 周志昌
Other Authors: Ya-Hui Hsie
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/19855365253353565542