The Study of Consumers Purchase Motivation and Consumption Decisions- for Investment Linked Insurance

碩士 === 大葉大學 === 事業經營研究所碩士在職專班 === 95 === Investment linked Insurance products combining insurance , investment, and saving, provide consumers with basic living protection, and an opportunity to increase funds, in order to fight against inflation. The studies in Investment linked Insurance in Taiwan...

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Bibliographic Details
Main Authors: Hui-Ling Yuan, 周志昌
Other Authors: Ya-Hui Hsie
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/19855365253353565542
Description
Summary:碩士 === 大葉大學 === 事業經營研究所碩士在職專班 === 95 === Investment linked Insurance products combining insurance , investment, and saving, provide consumers with basic living protection, and an opportunity to increase funds, in order to fight against inflation. The studies in Investment linked Insurance in Taiwan currently focus on theories and future developments of products, and aims at the supervising and educational training of the salesmen. One hundred and sixties questionnaires concerning the study were released, and one hundred and fifty valid copies were retrieved. Among the copies, the majority are male (54%), In the categories of marriage status are mostly married; age are mostly between 41~50 years old; education are mostly university graduated; occupations are businessman, civil servants, soldiers, and teachers; the average monthly income are between 40001~60000 NT dollars. The findings are listed below: 1. The gender, education, and average monthly income of the consumers do not affect purchase motivation. 2. The marriage status, age, and occupation of the consumers affect purchase motivation. 3. The gender and education of the consumers do not affect consumption decisions. 4. The marriage status, age, occupation, and average monthly income of the consumers affect consumption decisions.