The Relationship between Brand Awareness and Customer Satisfaction-The Case of Piano Purchasing Behavior in Metropolitan Area of Taiwan
碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 95 === This study aims to investigate the relationship between brand awareness and customer satisfaction in metropolitan area of Taiwan. Questionnaires are distributed randomly in the piano retailers in three major cities including in northern, central and sou...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44225864316087967406 |