Experiential Marketing and Customer Satisfaction: The Mediation Effect of Perceived Value and Moderation Effect of Brand Image
碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 95 === In marketing area among business domain, every service has numbers of means and methods to bring the benefit for the customers. Our research is through percievied value to review experiential marketing and customer satification and have interference effects...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15571278173504012084 |