Tsingtao Beer’s Vice Brand Orients the research with the Influence of Attitude to Consumer of Country’s Image of Source at Mainland
碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 95 === The research regards foreign beer brand─Tsingtao as research object. When ori-gin brand introduce new brands to meet market’s competition, whether country's image, brand postion, brand association influence consumer attitude, comparing with domestic bra...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61552458278614351198 |