Experiential Marketing and Customer Satisfaction: The Ｍediation Effect of Perceived Value and Moderation Effect of Switching Barrier
碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 95 === Following enconomic growth and increasing of ability of consuming for Taiwan people, drinking coffee is a common consumption behavior and we can see various coffee stores appear one by one everywhere. As experiential marketing age comes, consumption think...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02421139375695241919 |