A Study Of Brand Personality Structures Of Non-profit Organization：Example of Foundations
碩士 === 大葉大學 === 人力資源暨公共關係學系碩士在職專班 === 95 === Marketing concepts have been introduced to the nonprofit organizations, or brands, in develping strategies of fundraising. As one of the key marketing concepts , branding has been considered by the NPOs as effective in distiguishing the organization from...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/x2zun2 |