A Study of Tourists’Characteristics in Leisure Farms - A Case of the Bank Mountain Hojia Farm
碩士 === 大葉大學 === 休閒事業管理學系碩士在職專班 === 95 === In this thesis, the Engel-Blackwell-Miniard (EBM) model was used to explain consumer decision-making in Hojia Leisure Farm. The farm tourists were grouped into 4 according to their travel lifestyles. The differences among these 4 segments in vital statistics...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33372795788294602321 |