A Study on Satisfaction and Loyalty of Miracle Fruit-An Example of the Tourists in Tien-Wei Road Garden
碩士 === 大葉大學 === 休閒事業管理學系碩士在職專班 === 95 === This study was probed into the relationship between customer satisfaction and loyalty of Miracle Fruit. Tourists who ever tasted or bought miracle fruit in Tien-Wei Road Garden were targeted. A questionnaire was designed to collect the empirical data; a tota...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2007
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Online Access: | http://ndltd.ncl.edu.tw/handle/10175799186625332534 |