Relationship Marketing for International Student Recruitment in Taiwan’s Higher Education

碩士 === 逢甲大學 === 公共政策所 === 95 ===   Because of the Population ageing, every university in Taiwan should recruit international students. The traditional marketing would not satisfy with any university. This research use Relationship Marketing theoretics. It is through dividing floor sampling with inte...

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Bibliographic Details
Main Authors: Shang-Wen Hsiao, 蕭尚文
Other Authors: Charles S. Chien
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/16401307318421103331