A Study of the Consumer''s Recognition and Attitude on Maximum Life Time Health Insurance

碩士 === 逢甲大學 === 保險所 === 95 === A survey was conducted to understand consumers’ recognition and attitude on a product called “Maximum Life Time Health Insurance”. According to consumers’ real-life purchase situations, we divide those people into four purchase groups and use some statistical methods (...

Full description

Bibliographic Details
Main Authors: Chun-Chung Liao, 廖俊忠
Other Authors: Ming-Chuan Feng
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/78913055903733406851