A Study of the Consumer''s Recognition and Attitude on Maximum Life Time Health Insurance
碩士 === 逢甲大學 === 保險所 === 95 === A survey was conducted to understand consumers’ recognition and attitude on a product called “Maximum Life Time Health Insurance”. According to consumers’ real-life purchase situations, we divide those people into four purchase groups and use some statistical methods (...
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ndltd-TW-095FCU052180112015-10-13T11:31:40Z http://ndltd.ncl.edu.tw/handle/78913055903733406851 A Study of the Consumer''s Recognition and Attitude on Maximum Life Time Health Insurance 消費者對帳戶型終身醫療險認知與態度之研究 Chun-Chung Liao 廖俊忠 碩士 逢甲大學 保險所 95 A survey was conducted to understand consumers’ recognition and attitude on a product called “Maximum Life Time Health Insurance”. According to consumers’ real-life purchase situations, we divide those people into four purchase groups and use some statistical methods (i.e. chi-square, one-way ANOVA, and correlation analysis) to confirm some variables (i.e. recognition, attitude, population statistic variables, information, and purchase ways). Does the model between each other show remarkable difference and correlation or not? Through this paper, we hope we can find the consumer’s behavior and purchase characteristics on health insurance in Taiwan, and the findings will help insurers to plan suitable marketing strategies. Ming-Chuan Feng 方明川 2007 學位論文 ; thesis 126 zh-TW |
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碩士 === 逢甲大學 === 保險所 === 95 === A survey was conducted to understand consumers’ recognition and attitude on a product called “Maximum Life Time Health Insurance”. According to consumers’ real-life purchase situations, we divide those people into four purchase groups and use some statistical methods (i.e. chi-square, one-way ANOVA, and correlation analysis) to confirm some variables (i.e. recognition, attitude, population statistic variables, information, and purchase ways). Does the model between each other show remarkable difference and correlation or not?
Through this paper, we hope we can find the consumer’s behavior and purchase characteristics on health insurance in Taiwan, and the findings will help insurers to plan suitable marketing strategies.
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author2 |
Ming-Chuan Feng |
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Ming-Chuan Feng Chun-Chung Liao 廖俊忠 |
author |
Chun-Chung Liao 廖俊忠 |
spellingShingle |
Chun-Chung Liao 廖俊忠 A Study of the Consumer''s Recognition and Attitude on Maximum Life Time Health Insurance |
author_sort |
Chun-Chung Liao |
title |
A Study of the Consumer''s Recognition and Attitude on Maximum Life Time Health Insurance |
title_short |
A Study of the Consumer''s Recognition and Attitude on Maximum Life Time Health Insurance |
title_full |
A Study of the Consumer''s Recognition and Attitude on Maximum Life Time Health Insurance |
title_fullStr |
A Study of the Consumer''s Recognition and Attitude on Maximum Life Time Health Insurance |
title_full_unstemmed |
A Study of the Consumer''s Recognition and Attitude on Maximum Life Time Health Insurance |
title_sort |
study of the consumer''s recognition and attitude on maximum life time health insurance |
publishDate |
2007 |
url |
http://ndltd.ncl.edu.tw/handle/78913055903733406851 |
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