A Study of the Consumer''s Recognition and Attitude on Maximum Life Time Health Insurance
碩士 === 逢甲大學 === 保險所 === 95 === A survey was conducted to understand consumers’ recognition and attitude on a product called “Maximum Life Time Health Insurance”. According to consumers’ real-life purchase situations, we divide those people into four purchase groups and use some statistical methods (...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2007
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Online Access: | http://ndltd.ncl.edu.tw/handle/78913055903733406851 |