The Effect of Endorser Types on Perceived Risk, Brand Attitude and Purchase Intention
碩士 === 逢甲大學 === 國際貿易所 === 95 === The consumer market is very competitive today. Products will be difficult to difference between the same industry. In order to keep competitive advantage, firms must attract consumers’ attention on their product. The best way to attract consumers’ attention is advert...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/06409006014357657701 |