A Study on the Effects of Electronic Word-of-Mouth on Consumer Purchase Intention
碩士 === 逢甲大學 === 國際貿易所 === 95 === This study investigates which perceived values can help realize consumer purchase intention in view of electronic word-of-mouth (eWOM) exchange. In addition, homophily, tie strength, psychological empowerment and motivation are also examined as antecedents of eWOM ex...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26814006397796660769 |