An Improved E-Coupon Scheme and Its Extension to E-Gift Certificate
碩士 === 逢甲大學 === 資訊工程所 === 95 === Discount coupon and gift certificate are both well-accepted instruments in the field of marketing, for maintaining customers’ loyalty and for stimulating purchases. Consider the issuing type of user specific coupons, not only coupon issuers stand to gain from more pr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32521700511021343937 |