The Effect of Consumers’ Life Style on Purchasing Behavior for Furniture
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 95 === The research analyzed 644 samples in Tainan, establishing the lifestyle as the basis of the market segmentation and studying on the diversity of current situation, consuming behaviors, the preference of each cluster based on “demographic parameter” and “ consume...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45974527032501897281 |